TOY giant Hasbro has snapped up gangster rap label Death Row Records – whose notorious artists include Tupac Shakur and Snoop Dogg.
The family friendly firm – which owns My Little Pony – forked out $4 billion to buy Entertainment One (eOne) which owns the lucrative Peppa Pig franchise.
Tupac Shakur pictured with Death Row Records founder Suge Knight[/caption]
Rappers like Snoop Dogg now share the same stable as My Little Pony star Pinkie Pie[/caption]
However, Canadian-based eOne purchased Suge Knight’s record label back in 2013 for $280m after its previous parent company went bankrupt.
That means the back catalogue of the label synonymous with bad boy rappers is now in the hands of the company which owns Mr Potato Head and the Power Rangers.
Hasbro, which also owns the rights to Monopoly, said it was looking to expand “family brands” and television production with the high-profile purchase.
CEO Brian Goldner said: “The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling.”
Death Row – which was co-founded in 1991 by Suge Knight – was one of hip-hop’s most influential labels, signing some of the biggest names on the West Coast.
The iconic label, however, first filed for bankruptcy in 2006 after a series of lawsuits and the imprisonment of Knight – who was with Tupac when he was gunned down.
The identity of the chart-topper’s killer has remained a mystery for more than 20 years and no charges have ever been brought.
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Meanwhile, Death Row’s co-founder Michael “Harry O” Harris is reportedly set to be released from prison after 31 years.
He is currently being held at a Federal Correctional Facility in California but is expected to be released in mid August following his conviction of attempted murder and kidnapping in 1988.
Knight meanwhile, is currently serving a 28 year sentence after he pleaded no contest to a manslaughter charge, following the death of a man who died in a hit-and-run incident.
There is no news as yet on a Snoop/Mr Potato Head collaboration[/caption]
Hasbro forked out $4 billion to buy Entertainment One because it owns the lucrative Peppa Pig franchise[/caption]